Washing cars at home with soapy water of detergents is a thing of the past. The practice of self cleaning of cars was quite time consuming and never gave the expected results. Being the 21st century the automotive franchise sector has also grown tremendously offering new services and leisure. The increasing number of automotive franchises is leading to emergence of lot of car wash brands in the segment. Car-care service centres not only wash the cars but also maintain them.
Automotive franchise: Unorganised to organised
No doubt car wash segment is still dominated by unorganised brands, but the industry is gradually moving from unorganised to organised segment. Gauging the rise in the sector lsome of the players have taken the franchise route. Anckur Sama, Founder and Director of CarzSpa said, “We entered into this industry four years back with one outlet, but today, we have around 25 outlets across India. The idea of switching over to car beauty clinic hit me from one of my foreign visits where I saw such centres flourishing. I liked the concept of grooming cars to perfection. Hence my profession of selling cars coupled with a passion of grooming cars brought me into this business.”
Need of car care centres
Increasing awareness regarding maintaining cars is the first and foremost reason for the popularity of car care centres. Earlier car owners used to get their vehicles cleaned from local car cleaners, as they had no other option, however now with the availability of car care centres people prefer to get their cars cleaned professionally. Various other factors contributing to the increasing popularity of car care centres are:
Increased car owners: With cars becoming purchasable for the middle class, there has been a rapid increase in the number of car-owners. Clients who have spent over Rs two lakh to two crore for a car do not want to spoil it by washing it at home. This had lead to the popularity of organised car centres.
Increase in disposable incomes: With increase in disposable incomes, people do not mind spending a few extra bucks on the care and maintenance of their cars.
Hectic work schedule: Cleaning a car is a long and a tiring work. Usually people do not have the time or enthusiasm to wash cars due to lack of time. The best substitute for them is the car-wash centre.
Proper maintenance: Organised car care centres not only wash and clean cars but also maintain them perfectly. They do a complete check-up of cars, which make them worth-while for each penny that a customer pays.
Why franchising of car- care centres?
Car-care has emerged as a popular business concept due to its need in the Indian market. Smart entrepreneurs who had seen the vast potential in this business had started small but later on took the franchise route. The reason for expansion through franchising is the well-established brand name. Clients always prefer to send their cars for cleaning to a well-established and reputed centre rather than an unorganised washing unit. Sama shared, ‘Franchising has always been the preferred route for business development. It becomes very difficult for one company to handle the entire business across the country hence we require entrepreneurs to run the show in different cities and locations for further development and success.”
Moreover this sector does not require huge investment for its set up. However, keeping expensive machines and a large workforce would increase the budget.
Players in this field
This is a growing segment with not many players but the car-care business shows great potential for future. The main players in this segment till now are CarzSpa, Express Car wash, Speed Car Wash, Pureshield Car Glass Sealant and 3M Car care. All these payers are successfully expanding via the franchise route.
Challenges for success
The car-care franchise may have many benefits but also has a few drawbacks.
Firstly many aspirants enter the arena with big dreams of making fast cash. Like any other business, there is a lot of hard work in car washing business. Aspirants take a franchise believing that there are machines to do work and staff to manage it. However it should be kept in mind that even the owner (franchisee) has to struggle. As said by Sama, “To create sufficient footfalls and business in initial months is a challenge for an automotive franchise. We can overcome these challenges with low budget marketing advertisement and good services so that the customers become our permanent clients.”